New Products

Clorox Enters Air Care Category

New Clorox Pure Allergen Neutralizer line includes daily air and fabric sprays.

Author Image

By: Christine Esposito

Editor-in-Chief

Clorox has entered a new category: air care.

The Clorox Company is expanding its flagship Clorox brand into the air care category with the rollout of Clorox Pure Allergen Neutralizer. The launch includes daily air and fabric sprays designed to combat household allergens like pollen, dust mite matter and pet dander before they become allergies, according to the company. Allergens are active protein structures that bond to receptors in the body and cause an allergic reaction like congestion, sneezing and itchy, watery eyes. Clorox Pure ne...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters